Social media has proved to be a powerful marketing tool for businesses, but even more powerful is the ability to access the internet. People who are traveling or conserving their cell phone data often connect to Wi-Fi hot spots in the places they dine and lodge. Hotels and restaurants have found that they can connect with their customers by providing Wi-Fi service in their establishment, but the real marketing power comes when you combine the granting of access to the internet with the connectivity of social media with a social-powered Wi-Fi Hotspot.
There is a saying that the most expensive thing in a hotel is an empty bed, and the same applies for a restaurant. The more guests that stay in your hotel or eat in your restaurant, the more profitable your business will become overall. In order to keep the beds and tables occupied, hospitality based businesses must find innovative and creative ways to attract new customers and build loyal relationships.
Most businesses offer free Wi-Fi service to their customers. With Wi-Fi Social Power, business can now use social-powered Wi-Fi Hotspot services to generate leads and generate an audience for future marketing campaigns. This social power takes the connectivity of the internet and converts in into a marketing strategy designed to cultivate marketing data and build and engage social media audience. By utilizing Wi-Fi Social Power, business owners can run special promotions, run contests and gain immediate feedback from their customers in real time, all while increasing their bottom line.
When a guest visits your establishment and attempts to connect their smartphone or tablet to your Wi-Fi connection, they will be sent to a landing page that is customized to individually represent your business brand. The landing page is designed to invite your customers to stay connected and engage with your business. Customers use their Twitter, Facebook. Instagram, Google or email account to log into your access portal, and their contact information is gathered and stored automatically, so there is no need to import contact lists or sort through thousands of sign up notifications in order to engage with your customers. The in-depth analytics provided with the WiFi Social Power service allows business owners to not only discover who their customer are, but review statistics that show how often they patronize your business and how they feel about their experiences with your company. This takes the guesswork out of modifying your services and products in order to cater more effectively towards your customers’ specific needs and wants.
Once the customers’ information has been submitted, they are connected with your social media page and become apart of your audience for future social media marketing campaigns. Customers are further encouraged to engage with you and share your posts on their page with their friends. Before customers are able to surf the internet, they are redirected to a sales page where they can purchase additional services and browse through your special offers available at your online store. Businesses can offer special upgrades or encourage customers to make additional purchases and earn rewards, and everything is done right from the comfort of their mobile device.
In the end, your customers benefit from the luxury of free internet connectivity, and your business utilizes the power of social media to gather information about your customers’ preferences and engage with them on a personal level. This powerful tool also facilitates online marketing plans as your audience grows and you gain access to your customers social network. Launching a complex media marketing campaign by leveraging the power of the internet and social media is not only innovative, but effective. When you use Wi-Fi Social power to generate leads and engage with your customer base, as a small business you are are now able to compete with large corporations on a leveled playing ground, and customers are able to stay connected with their favorite business. Everybody wins. http://wifisocialpower.com/